This MarketWatch article outlines the move by app developers to tap into the large and growing U.S. sports gambling market by developing ‘freemium’ models for users as young as 13 years old. These models include no purchase required apps where users must view advertising to enter pools and free virtual currency based apps.
“The World Cup has a gambling problem” | Deseret News
September 10, 2026
By Ethan Bauer Overshadowed by the Spain-Argentina final, rampant betting advertisements cast a dark shadow of their own. Click here