According the New York Times: “States are also trying to bolster the number of ‘core’ players, according to interviews with lottery officials in several states. Such players typically represent only 10 percent to 15 percent of all players but account for 80 percent of sales, according to Independent Lottery Research, which does research and marketing for state lotteries.”
“Beaten By The Odds: Gambling With Your Future” | AARP Bulletin
May 1, 2026
By John Rosengren “With new forms of gambling booming in America, some retirees are going bust.” BUL_MAY-JUN_2026