According the New York Times: “States are also trying to bolster the number of ‘core’ players, according to interviews with lottery officials in several states. Such players typically represent only 10 percent to 15 percent of all players but account for 80 percent of sales, according to Independent Lottery Research, which does research and marketing for state lotteries.”
“The World Cup has a gambling problem” | Deseret News
September 10, 2026
By Ethan Bauer Overshadowed by the Spain-Argentina final, rampant betting advertisements cast a dark shadow of their own. Click here