This MarketWatch article outlines the move by app developers to tap into the large and growing U.S. sports gambling market by developing ‘freemium’ models for users as young as 13 years old. These models include no purchase required apps where users must view advertising to enter pools and free virtual currency based apps.
“New York City Launches Sweeping Investigation Into Polymarket and Kalshi” | The Wall Street Journal
August 12, 2026
By Kevin T. Dugan, Katherine Long “The New York City Council is investigating four prediction markets for alleged deceptive marketing