The latest ad campaign for the New York Lottery consists of the slogan: “Be Ready.” According the New York Times article below, the message of the campaign is that “anyone who plays the instant games…ought to be prepared to win immediately in a moment of instant gratification.”
“They Looked Like They Were Getting Rich on Polymarket— but None of It Was Real” | Wall Street Journal
June 22, 2026
By Katherine Long, Caitlin Ostroff, Neil Mehta and Brenna T. Smith “The prediction market has flooded social media with deceptive