The latest ad campaign for the New York Lottery consists of the slogan: “Be Ready.” According the New York Times article below, the message of the campaign is that “anyone who plays the instant games…ought to be prepared to win immediately in a moment of instant gratification.”
REPORT: “How Gambling Ads on Podcasts Reach and Influence Young People” | Campaign for Accountability
April 22, 2026
https://campaignforaccountability.org/wp-content/uploads/2026/04/CfA-Podcast-Gambling-Ad-Report-4.22.26.pdf