According the New York Times: “States are also trying to bolster the number of ‘core’ players, according to interviews with lottery officials in several states. Such players typically represent only 10 percent to 15 percent of all players but account for 80 percent of sales, according to Independent Lottery Research, which does research and marketing for state lotteries.”
“New York City Launches Sweeping Investigation Into Polymarket and Kalshi” | The Wall Street Journal
August 12, 2026
By Kevin T. Dugan, Katherine Long “The New York City Council is investigating four prediction markets for alleged deceptive marketing