Casinos use free enticements to lure seniors

This article from Psychology Today shows how casinos use offers for free services- such as a free room or meal- to trick seniors into playing. In some cases, when the gambler is addicted enough and has enough money, these free meals and rooms become free limo and jet rides from home to the casino. Such is the case with former San Diego mayor Maureen O’Connor who, throughout a decade of gambling, won and lost more than $1 billion, with a net loss of over $13 million. O’Connor, now 67 years old, says she had a brain tumor that may have been impairing her judgement at the time. This vulnerability was compounded when casinos began sending private jets to San Diego to bring her to play. Though the private jet case is an extreme, this principle of giving free stuff to seniors to lure them in is commonplace for casinos, as the article below explains.

2014 Casinos’ predatory practices are a test case for financial elder abuse

LesCasinos use free enticements to lure seniors