A research team at the University of Waterloo has done extensive studies of the psychology of gambling including the manipulation of music and sound effects to create the sensation that a user won even though they actually lost their money on the spin.
“They Looked Like They Were Getting Rich on Polymarket— but None of It Was Real” | Wall Street Journal
June 22, 2026
By Katherine Long, Caitlin Ostroff, Neil Mehta and Brenna T. Smith “The prediction market has flooded social media with deceptive