A research team at the University of Waterloo has done extensive studies of the psychology of gambling including the manipulation of music and sound effects to create the sensation that a user won even though they actually lost their money on the spin.
REPORT: “How Gambling Ads on Podcasts Reach and Influence Young People” | Campaign for Accountability
https://campaignforaccountability.org/wp-content/uploads/2026/04/CfA-Podcast-Gambling-Ad-Report-4.22.26.pdf