A research team at the University of Waterloo has done extensive studies of the psychology of gambling including the manipulation of music and sound effects to create the sensation that a user won even though they actually lost their money on the spin.
“The World Cup has a gambling problem” | Deseret News
September 10, 2026
By Ethan Bauer Overshadowed by the Spain-Argentina final, rampant betting advertisements cast a dark shadow of their own. Click here