A research team at the University of Waterloo has done extensive studies of the psychology of gambling including the manipulation of music and sound effects to create the sensation that a user won even though they actually lost their money on the spin.
“Beaten By The Odds: Gambling With Your Future” | AARP Bulletin
By John Rosengren “With new forms of gambling booming in America, some retirees are going bust.” BUL_MAY-JUN_2026