The latest ad campaign for the New York Lottery consists of the slogan: “Be Ready.” According the New York Times article below, the message of the campaign is that “anyone who plays the instant games…ought to be prepared to win immediately in a moment of instant gratification.”
“Beaten By The Odds: Gambling With Your Future” | AARP Bulletin
May 1, 2026
By John Rosengren “With new forms of gambling booming in America, some retirees are going bust.” BUL_MAY-JUN_2026