The latest ad campaign for the New York Lottery consists of the slogan: “Be Ready.” According the New York Times article below, the message of the campaign is that “anyone who plays the instant games…ought to be prepared to win immediately in a moment of instant gratification.”
“DraftKings, sportsbooks target statehouse races as Mass. and others propose stricter betting rules” | WBUR
By Patrick Madden DraftKings, sportsbooks target statehouse races as Mass. and others propose stricter betting rules _ WBUR News