This study by the Nova Scotia Department of Health found that only 4% of net gambling machine (or so-called “video lottery”) revenue was derived from “casual” players, even though they comprise 75% of players. Meanwhile, 96% of the revenue was derived from under 6% of the population who were classified as “regular gamblers.” About 16% of these regular gamblers were “problem gamblers” and they alone generated 53% of machine revenues even though they make up under 1% of the total population.
REPORT: “How Gambling Ads on Podcasts Reach and Influence Young People” | Campaign for Accountability
April 22, 2026
https://campaignforaccountability.org/wp-content/uploads/2026/04/CfA-Podcast-Gambling-Ad-Report-4.22.26.pdf