Lotteries tell the public “people are gambling anyway” but there is no question that lotteries are actively targeting and creating new gamblers to get them to lose their money. In this story, the Maine Lottery Director describes the strategy: “While our lottery revenue generation is doing reasonably well, our consumer or customer head count participation is flat to slightly down….the lottery needs to bolster sales to the “Generation Y” segment of the population, 18-to 30-year-olds that embrace the Internet.”

Online lottery sales, meant to draw in younger gamblers, draw opposition