MLA Ken Allred took aim at video lottery terminals (VLTs) , questioning whether the crown corporation that runs them is being upfront with the public about how the machines work, how the finances are reported and what the true cost is to the province.
The Illinois Lottery announced a new marketing campaign ad that focuses around “optimism.” The $3.5 million campaign sloganing ‘Anything is possible’ will run across major networks, billboards, and newspapers alike throughout the state, luring citizens to blow their savings on lottery games literally mathematically rigged for them to lose.
Despite the statewide ban on indoor smoking, state government in Kansas exempted casinos. Research indicates that a smoking ban would drive thousands of patrons away from Kansas casinos.
The casino business model is based on patrons who “chase” their losses which means people who continue gambling to try to get back the money they have already lost to the casino. Borrowing money to gamble is one of the most glaring warning signs of problem gambling. One way casinos exploit the mind set of those who chase their losses is by loaning money to gamblers who do not have the cash on hand to continue gambling at the casino. Below is an example of the predatory casinos loan process taken from the Harrah’s Metropolis (IL) Casino website on May 30, 2012.
The brains of problem gamblers react more intensely to near misses than casual gamblers, new research from the University of Cambridge has found. The results help explain what keeps problem gamblers betting even though they keep losing.
Non-negotiable slot credits, or what is commonly called “free play” has become the primary form of customer incentives in casinos. Today’s casinos use mail, phone and email solicitations to offer free slot machine play to lure citizens who have rarely been to a casino before, a tactic adopted from the tobacco companies who used to hand out free cigarettes in low-income neighborhoods. This article attempts to identify the emerging issues of free play and how they are impacting the frequency of play and casino profitability.
The Boston Globe exposed that just three groups of bettors accounted for most of the winning tickets statewide for the lottery game Cash WinFall. Massachusetts Lottery officials initially said they were surprised to learn that just a handful of gamblers had taken over the $2 games and announced new rules to limit the dominance of sophisticated bettors.
Upon further investigation, the Globe “has found that lottery managers for years allowed and some say even encouraged the groups to manipulate the game, Cash WinFall. They provided extra ticket machines and printers to accommodate the biggest player, a retired store owner from Michigan, so he could buy more tickets faster. Gerry Selbee, whose gambling group spent millions of dollars on the game, said the regional director in Western Massachusetts personally thanked him for propping up flat lottery sales.”
According to Nevada Gaming Control Board statistics, there were about 197,000 slot machines in that state that won roughly $4.8 billion from gamblers in 1997. By 2007, the number of slot machines increased just 2.5 percent to 202,000, but the amount they won from gamblers jumped 72.9 percent to about $8.3 billion. This is primarily because slot design became far more advanced in fleecing and exploiting users.
When riverboat gambling came to Iowa in 1991, limits were placed on the amount of money people could lose and gambling could only take place when boats were cruising along the river. By 1994, these betting ceilings had been removed, cruising requirements were relaxed, and land-based slot machine locations were legalized. Why is this important? Because it highlights that the predatory gambling industry constantly pushes past initial limits to expand its reach into citizens’ wallets.
The predatory gambling industry does not always readily admit that the vast majority of their profits come from a small portion of their customers. However, in this article from the Chicago Tribune below, a casino marketing officer does just that. The reporter writes that “managers are…pushing casino membership, with special previews this weekend for VIPs and Des Plaines residents who were the first to join the club.” Typically, marketing officer Suzanne Trout said, members make up 20 percent of casino clientele but generate 80 percent of the revenue.” They know who the out-of-control gamblers are in their facilities.
